On August 27th & 28th 2011, the Western Canadian Coffee Collective society invites you to attend For the Love of Coffee, the first Canadian specialty coffee event of its kind. This two-day festival, held at the beautiful Crystal Garden in Victoria, BC, will be the definitive coffee event of the year here on the West Coast. For the Love of Coffee is geared towards professional baristas, industry representatives and coffee enthusiasts alike. Hosting this event is the Western Canadian Coffee Collective society, a not-for-profit organization created to support local cafes and create awareness of the specialty coffee industry.
For the Love of Coffee is a prime opportunity for businesses to showcase their products, gain consumer exposure and network within their industry. This festival will form the backdrop of the Western Canadian Barista Championship, the most prominent coffee competition in the region. Other exciting events such as the first International Pairs Competition, Canada’s first Brewer’s Cup and various other coffee-related competitions will provide a venue to interact with some of the biggest names in coffee today. Some such invited guests include former World Barista Championship winners, international competition judges and world-class industry professionals.
Victoria has recently blossomed into a vibrant hub of culinary innovation with many successful new businesses thanks to networking opportunities like For the Love of Coffee. The Western Canadian Coffee Collective society would like to offer your business the chance to be featured in this year’s For the Love of Coffee. We are looking to showcase a variety of businesses and products for both consumers and professionals, and there are a couple of ways that you can be involved. You can exhibit your product by reserving a booth, or you can enjoy promotional advertising of your product when you offer the festival your sponsorship. Participation at the highest level as a Gold Sponsor starts at $3, 000, giving you the choicest advertising available and clearly communicates your stance in the coffee industry. Silver Sponsors at $2,000 will be offered prime advertising space, and booth holders at $1,000 will automatically be accredited as Bronze Sponsors with advertising privileges.
As well as being favored in the most eye-catching coffee exhibit in the region, sponsors will also be privy to exclusive hotel deals and private sponsor functions during the event. Comprehensive branding throughout the festival and during the months running up are also added sponsorship perks. Gold and Silver sponsors will be invited to dine at an evening of fine cuisine orchestrated by some of Victoria’s top chefs, mixologists and baristas. Gold and Silver sponsors will also see their products displayed through various media avenues such as full page adds in Barista Magazine and Fresh Cup, among others.
Only 40 booths are available for this incredible event so make your reservation early to ensure your business a seat. We welcome you to join us in this momentous occasion for coffee on the West Coast. This inaugural event will inspire a tradition of coffee exploration and industry collaboration for years to come. We look forward to seeing you at For the Love of Coffee!




